This task involved creating an advert for a soft drink company, we worked in groups and each created one advert as part of a larger campaign. In my group, we created a brand identity by each using a variation of the 'get that ... feeling' tagline. For the photo in this advert, I used a reflector as the background and then shone a pink light on it to create the party/disco effect. I felt this drew together the advert as It linked the image with the text and made it clear what the aim was. I also added in the speech bubble with the 'made with fruit juice' line which is featured on the product. I felt as though this further increased the sense of brand identity and also links with advertising psychology as it makes audiences believe the drink is healthier than it actually is.
