This task involved creating an advert for a soft drink company, we worked in groups and each created one advert as part of a larger campaign. In my group, we created a brand identity by each using a variation of the 'get that ... feeling' tagline. For the photo in this advert, I used a reflector as the background and then shone a pink light on it to create the party/disco effect. I felt this drew together the advert as It linked the image with the text and made it clear what the aim was. I also added in the speech bubble with the 'made with fruit juice' line which is featured on the product. I felt as though this further increased the sense of brand identity and also links with advertising psychology as it makes audiences believe the drink is healthier than it actually is.
No comments:
Post a Comment