Industrial context - music Video history timeline

 I researched the history of music videos from when they were first created up to the current day access. I found this helpful as it made me better understand why things are done the way they are today. I also found that it made me aware of more intertextual references that I did not recognise before such as the imitation of Bob Dylan in Stormzy's music video for 'Know me From.'

Audience research - primary Audience Profiles

 I created 4 audience profile about people who fit with the audience brief. I did this in order to better understand those who my music video will be aimed at and to learn the kind of things they enjoy. I specifically focused on their preferred music artists and their favourite songs as I will be able to use the videos from these people to inspire my own. I also investigated each persons psychographic as knowing the common traits of the target audience will help me to better direct my product.