I created 4 audience profile about people who fit with the audience brief. I did this in order to better understand those who my music video will be aimed at and to learn the kind of things they enjoy. I specifically focused on their preferred music artists and their favourite songs as I will be able to use the videos from these people to inspire my own. I also investigated each persons psychographic as knowing the common traits of the target audience will help me to better direct my product.
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