Charity advert annotations - Macmillan Cancer Support

 

Macmillan Cancer Support research indesign

 

Charity advert - Macmillan cancer support

 For this task, we had to create an advert for a charity of our choice, we also had to produce a double page spread which displayed out research on the charity. I chose to do my advert on Macmillan Cancer Support as it is a charity close to my heart. I decided to use one large, singular image for the background and I put it in black and white to make it seem like a memory. I put the text in the middle as I felt it was the place it stood out most but made sure not to cover the faces of either person on the advert. The most helpful part of this task for me was that I used inDesign to create the advert and research page which was a software I had not used before. It allowed me to learn about the features of inDesign and why, at times, it may be more useful that Photoshop.

Advert campaign poster - Fanta

 

This task involved creating an advert for a soft drink company, we worked in groups and each created one advert as part of a larger campaign. In my group, we created a brand identity by each using a variation of the 'get that ... feeling' tagline. For the photo in this advert, I used a reflector as the background and then shone a pink light on it to create the party/disco effect. I felt this drew together the advert as It linked the image with the text and made it clear what the aim was. I also added in the speech bubble with the 'made with fruit juice' line which is featured on the product. I felt as though this further increased the sense of brand identity and also links with advertising psychology as it makes audiences believe the drink is healthier than it actually is.

Daily Mail cover 14th September

 

When looking at this newspaper front page, I found the language used to be very interesting. In comparison with a lot of other newspaper headlines about the Death of Queen Elizabeth II, this one does not speak of her as a royal. By using only general pronouns, the human side of the Queen is highlighted and audiences are made to feel a much deeper empathy for her grieving family. I also noticed that the sub-headline is still written in gold and purple, despite this being released a number of days after the Death. This shows just how important the event was in national news as the papers are still going against their general branding to honour her.

Daily Telegraph Queen cover

 The Daily Telegraph uses a black and white photo to increase the emotion presented on the front page. It has clear connotations of something from the past, like a memory, and emphasises the idea of the Queen being gone. The quote 'grief is the price we pay for love' is something that the Queen said after the 9/11 attacks in New York. It reminds readers of a time when the Queen was greatly praised by the people for her act of having the American national anthem played by her guards. Additionally, the Daily Telegraph highlights her service with a 28 page pictorial tribute showing how long these plans for her Death have been in place. In comparison with the other newspapers, the Daily telegraph took an emotive yet not opinionated direction for their cover allowing the newspaper to be appreciated by all, no matter their view.